Why Social Media Is Vital For Both Your Business And Marketing.

It may seem like a no-brainer to some, but your business NEEDS a social media presence.

3 min read

It may seem like a no-brainer to some, but your business NEEDS a social media presence.

No matter what business model you have, whether it be a coffee shop to an international clothing brand, having a social media presence is vital. Social media is more than just a trend for younger people, it’s a crucial part of your business’ marketing strategy, if not the most important.

The most important part of running social media pages for your business is having a good content marketing strategy which therefore allows you to connect with the correct target audience that are most likely to interact and bring in sales for your business, rather than trying to bring in a large audience with dissimilar interests to one another.

There is currently a total of more than four billion people around the world (over half of the global population) using social media every month, and with Covid and everyone being stuck at home for the past two years or so, engagement and interactions are only increasing, therefore giving your business an ever-growing opportunity to reach and grow your target audience online.

Social media holds an ever increasing potential for businesses as the followers and customers ritually login to it daily, no matter the platform.

The benefits of social media are also unmatched from a business’ marketing perspective. Data collected by Asset Digital Communications shares the cost for a business to reach 2,000 people. More traditional methods of Broadcasts, Newspapers, Magazines and Direct Mail cost within a range of $150-$900, whereas, the use of social media costs an average of just $75 to reach an audience of 2,000 people.

Another statistic found by Asset Digital Communications states that 62% of people in Canada have visited or browsed an online social network, which is up from 51% in 2010. And at least 30% of people visit sites at least once a day, which is up from 19% in 2010, which is undoubted proof that social media is the future of marketing for any business.

Two more intriguing statistics, with the first found by MarketingSherpa, is the fact that Adults aged 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so. But if your target audience is the older population, don’t lose interest, as 48.2% of baby boomers (people born from 1946 to 1964) also use social media in some form, with 90.4% of Millennials (born from 1981 to 1996) and 77.5 of Generation X’s (born from 1965 to 1980) also using social media (Source: eMarketer).

Finally, a statistic found by Ambassador states that the likelihood that a consumer will recommend a brand on social media to others after having a positive experience is about 71%, which is key to growing your target audience and reaching the right people, as well as growing your audience as a whole and boosting your brand’s reputation.

If you use social media, I imagine you’ve seen the amount of different businesses on there, from all sorts of different niche’s. In fact, it’d be very hard to find a successful business that isn’t on social media nowadays.

So what are you waiting for?