Marketing

Top 5 tips to boost your social media growth

We know it can be a struggle to build your following and reach your target audience on social media, so here are Lifted’s top 5 universal tips to help you reach the correct audience on social media and boost your following, taking your social media presence to the next level…

5 Mins

We know it can be a struggle to build your following and reach your target audience on social media, so here are Lifted’s top 5 universal tips to help you reach the correct audience on social media and boost your following, taking your social media presence to the next level…

1 - Interact with others in your niche - Interacting with others that post similar content to you can bring a real boost to your following, as well as broaden your brand reach, and will bring you new contacts and followers who post the same things as you to possibly work with in the future

2 - Use hashtags - This might seem obvious, but not only do you come up under the hashtags that you use, it also allows the algorithm to understand what content you’re posting so that it can promote it to your target audience who will be more likely to both like your posts as well as follow you

3 - Post in the most optimised format and size for the app you’re using -Doing this allows the app to promote your post significantly more. For example, the most optimised image size for Instagram is 4:3, and Twitter is 16:9

4 - Find your niche and stick with it - Doing this gives your followers both a reason and a topic to follow you for, rather than making your selling point a wide variety of things which will reach a much wider audience but the likelihood of them following you is slim due to the fact that people follow things under specific topics. This is far better than making an account that posts about both sports and furniture for example, as people may be into furniture but not sport for example.

5 - Stay on trend - Staying on trend is vital when you want to grow on social media, as this is what viewers are more often than not looking for on the platform. Doing this guarantees you to maximise interactions with a high possibility of even going viral